Original analysis on how AI is changing the way businesses get found, chosen, and bought. For the business owners who want to be ready, not surprised.
Brilliant Earth appears in 74% of AI answers about lab-grown diamond retailers. Not one independent jeweler makes the top ten, in a market where 61% of engagement rings are now lab-grown.
On July 10, the share of ChatGPT shopping picks coming from store feeds jumped from 8% to 62%. 450 of 687 tracked stores lost a third of their visibility. For jewelry, the metal, karat and stone fields now do the selling.
Google now shows merchants their share of voice inside AI Mode, and lets shoppers check out there. Five things a jewelry brand should check before Black Friday.
Practical Ecommerce ran their usual roundup on May 20. We counted. An MCP server for checkout, Klarna inside Google, a sandbox for testing your store against AI agents, and four more. One week. One newsletter. A category being built in public.
MCP is USB-C for AI agents. The open standard quietly becoming agentic commerce's plumbing. The first wave of agent-bookable small businesses is forming, mostly invisibly to owners. Here's what to do before your category gets eaten.
Google's I/O 2026 Search update (Personal Intelligence, agentic booking, Gemini 3.5 Flash as the new default) moves Search from query-response engine to autonomous agent layer. Here's what it means for every business that wants to be found.
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